Link building definition is a simple concept. It is the process of appearing on another website whereby it directs readers to your website when they click.  Simply put, is the process of getting other websites to link back to your website. It also refers to the marketing efforts to get links from other websites to your website.

Links are a signal to Google that your site is a quality resource worthy of citation. Therefore, websites with more backlinks tend to earn higher rankings. The Google algorithm is complex. Not all websites get backlinks. Hence, the ones we get backlinks appear higher in ranking.

When Google founders Larry Page and Sergey Brin wrote their first search algorithm in 1996, it was built on the idea that when websites link to another website, such website must be authoritative and of high quality.  Over two decades, a lot has changed. Google has updated their ranking algorithms to focus more on link relevance and backlink quality.

When it comes to backlinks, we have different types which could be implemented for your link building strategy: editorial backlinks, relationship-based backlinks, guest blogging, paid links etc.

Editorial Backlinks

Editorial backlinks is when an authoritative website links back to a piece of your content as a source to support their own work. One of the best ways to earn editorial links is to focus on writing quality contents on trending topics that people find interesting. This outrightly makes the content marketing you do much easier when your content can sell itself.

Relationship-Based Backlinks

This is done when you have established a relationship with a website content creator. Hence, when he writes contents related to your topic or supports his topic, he will link your website. This is because of the relationship you have had. Reach out to journalists or website content creators that touch your niche for a relationship.

Guest Blogging

The fact is that most guest bloggers write for other websites to attract traffic to their websites by backlinking. Google sees through this. So, you have to ensure your website has quality content worthy of backlinks.

Paid Links

Paid links are bad for your website. Google dislikes paid links. This is when you pay a website to link your website in order to amass clicks thereby ranking higher on Google. Also an aspect of black hat SEO.

The above are also strategies you could decide to implement in your link building strategy.

In order to get backlinks, you should consult links building service. They will help your website get backlinks through legitimate means. Consider their reputation before choosing them.

Why is Link Building Important?

Google says that: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

Basically, Google uses links to rank website. The higher your number of appearance (links) on other people’s website, the higher Google will rank your website. Note that Google knows (most of the time) when you pay to get backlinks to your website.

If you currently run a small business and you want to be visible on the internet, you should make use this page. You can learn more about search engine optimization.