Benefits of video marketing for small businesses is the reason for writing this. Small businesses are not aware of the benefits of video marketing. Unfortunately, the complaints about the lack of sells are ever-present. Meanwhile, the 7 compelling benefits of video marking will beam searchlight on what you should know. But what is video marketing?

Video marketing is the use of audiovisual to create awareness, trigger engagement and drive sells. It is an indispensable part of digital marketing but often overlooked. As such, we will highlight 7 compelling benefits of video marketing to raise awareness for video marketing.

People are seeing videos more than ever

The fact is: video marketing is the future, according to statistics. Hubspot found that 78% of people watch online videos every week, while 54% watch videos every day. Similarly, Google’s research shows that 6 out of 10 people would rather watch online videos than television. People are now inclined towards videos on social media. It is important that business owners harness this opportunity to market their products. Hubspot also found that 72% of customers would rather learn about a product or service by way of video.

Video complements marketing strategies

Always, video marketing complements marketing. If you have an article you release in certain periods, make videos to complement it. Also, it translates your content into another popular format.

Google advantage is a part of our 7 compelling benefits of video marketing

Well optimized videos, according to SEO experts are easily found by Google. That is, when you do your articles and you optimized it along with a relevant video, you have the chance to rank higher, than articles devoid of videos. Think about it. This is an advantage for you as a small business owner. You can open a YouTube channel also. Endeavour to link to your website to drive traffic. Learn more about SEO.

Video builds your brand – a part of our 7 compelling benefits of video marketing

As usual, human beings are more connected to seeing people talk than seeing texts. When you do video marketing, some prospects actually connects to the content thereby coming to visit your website or staying as the case may be. Invariably, it will also create trust for your business.

It shows you are abreast of development

Video marketing is a modern means of marketing. Hence, implementing it to your business says your business is well aware of developments. Video has gone beyond the conventional videos. You can do live videos across social media platform. This can help build your relationship with your followers on social media.

An advantage over  your industry

As we have mentioned earlier, video marketing pushes traffic to your website. Small businesses especially are not taking advantage of video marketing. As a small business owner yourself, video marketing will push you ahead of your competitors. A landslide victory lurks if you do your video marketing well.

It promotes your product

Ultimately, the importance of video in marketing is the promotion it gives your product. It lifts your product and gives room for marketing. Having watched several video marketing, most viewers have been convinced to settle for such a product. This is a benefit of video advertising. With the right video editing skill, you are on the right path.

These are the reasons why video marketing is so powerful.

If you are not considering implementing video marketing soon, you should ensure you remain visible.

Meanwhile, still struggling to create a website for your business? Reach GBN today!