What is Google My Business & why do I need it? Well, according to Google, “Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.”

Previously, we talked about visibility. The importance of visibility is deep. As a matter of fact, visibility hinges on the success of your business. It is simple logic. Outrightly, if you are not found online, you are not visible. Meanwhile, the current estimate of internet users is roughly 3.26 billion worldwide. It becomes a grievous mistake to remain absent on the web.

Furthermore, quite a number of business owners only think about creating a website. Website is not enough to get visibility for your business. Google My Business is a standout platform to push your business to prospects. While your website functions well, use Google My Business as a compliment. Here is why you need GMB.

Why Do I Need GMB?

1. It gives you visibility: One of the major reasons you need a GMB profile is the visibility it shines on your business. As said earlier, having a website is not enough. You need presence. And GMB is the right platform that makes your presence known. To achieve visibility, however, you need consistency and relevance in your updates. GBN Web Development has secured several deals using GMB. Hence, we highly recommend you put in the effort. Go for daily updates. If you cannot do daily updates, settle for four times a week.
   

   Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.

2. Interact with customers: GMB gives you the freedom to get reviews from your customers and be able to respond. Prospects who are looking for your service will outrightly be impressed with your positive reviews. We also recommend you impress your clients. You will get voluntary reviews and as many as possible. Read our reviews here and how we responded.
3. Analyze your presence: This an underrated part of Google My Business. It allows you to know information like how many people call your business directly from the phone number displayed on local search results in Search and Maps.
4. Perform local SEO: When you use GMB and include keywords for your business, you will be available on Google results. Just as Google has algorithms for ranking its ads and websites, it also has one for ranking Business Profiles.  You should note.