What is Google My Business?

Google My Business is an underrated means to make sales. Meanwhile, you should know that making sales using GMB takes deliberate effort which you must be willing to give to your GMB profile. Without further ado, let’s go into what is GMB. According to Google, “Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.” Functionally, this Google definition encompasses all that GMB is all about. majority of business owners are struggling on How to Optimize Google My Business Listing Like a Pro.

Why is Google My Business Important?

Keeping tabs with the definition of Google My Business is essential. That definition is apt. Notably, we are all aware GMB is important for businesses. First, it gives you visibility. Second, it allows you to interact with customers. Third, it allows you to analyze your presence. Fourth, it gives you the freedom to perform local SEO. These are the major importance of Google My Business. No serious business owner would want to make sales and still choose to shun Google My Business profile for his/her business.

How to optimize your Google My Business Listing Like a Pro?

• Complete your business information and add a description
• Upload more and better images
• Respond to Google My Business reviews
• Use posts to promote events, offers, and content

 

1. Complete your business information and add a description

If you are a local business owner, you must up-to-date on your business name, address, phone number, hours of operation, and business category at the least. In fact, if your business is a remote one, we recommend you create a small office in your town. The hours of operation must be well updated if you wouldn’t be open for some period of the day. This way, prospects will not drop a negative review of being a company suffering from a lack of honesty. Your phone number must be also available. In fact, your hotline must be used on your GMB profile.

You should also choose the category your business falls into. Similarly, you should update your business description to tell your prospects more about your business.

2. Upload images

According to Google, “Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their website than businesses that don’t have photos.” To this end, let me ask: do you have any reason you are not uploading pictures on your profile? Personally, this writer would patronize a business posting regularly and doing daily postings on their business profiles.

No matter what your business is, you should find a way to upload meaningful pictures that represent your work.

 

3. Reply your reviews

The fact is: people look to hear from others about a particular product or service. What becomes necessary is to read a business review on Google before patronizing them. As humans, we will continue to read reviews and know others opinion about a product or service. You should strive to satisfy your customers to get the best of reviews. Notably, Google algorithm also ranks businesses according to their Google reviews. You will attract Google’s trust.

4. Use posts to promote events, offers, and content

One of the creative things you can do for your GMB profile is to use your posts as a means to promote your special offers.

 

The above screenshot shows some of the posts of GBN Web Development company. The Black Friday sales which include free digital marketing service is on.

GMB allows flexibility. So, you can choose what you use on how to use google my business like a pro. These are the major means to rank very high. We will be updating this article as we find beneficial steps we think might help in optimizing your GMB profile like a pro.