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December 2, 2020 By Small Businesses Marketing

What is local marketing strategy?

What is a local marketing strategy, and why is it important?

Local marketing –– also known as “location-based marketing” and “neighborhood marketing” –– is the process of optimizing your website and online advertising to help drive foot traffic and awareness in localized regions. This type of marketing specifically targets potential customers in a physical store’s community.

How do I set up a local marketing strategy for my business?

To market your business, you need to:

1. Set up a Google My Business profile

According to Google, “Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.

Google My Business does a lot of things for your business. Meanwhile, it takes consistency to harness the benefits of Google My Business.

2. Blog!

It is proven that small businesses that blog get more customers and visibility than those who don’t. So, it is advisable for you to blog about your business. Write about trending topics in your terrain. It makes you an authority. To do this, you need to understand the basic principles of SEO if you want to increase your chances of getting ranked as a top result.

3. Increase your social media presence

If you are active on the social media pages of your business, you will be present on the web. Also, be active on your social media pages: Facebook, Instagram, Twitter, LinkedIn etc. These are platforms to post your specials and gain followership.

local marketing strategy

Why is local marketing important?

In our world today, words of mouth are no longer as effective to make sales as it used to be. The introduction of the internet made it so. You may be relying on word of mouth, radio promotions, print ads, and direct mailing which are also effective. But in 2017, 97% of consumers were already searching the Internet for a local business.

The internet allows people to access your business information, especially reviews of your business. When people have access to your reviews, surely, you will make sales. One of the most popular platforms to get reviews is by claiming a Google My Business profile or create one. Positive online reviews make 73% of consumers trust local businesses. This is why you must be listed on Google.

The best marketing strategies to try in 2020

  • Educate with your content.
  • Personalize your marketing messages.
  • Let data drive your creativity.
  • Invest in original research.
  • Update your content.
  • Try subscribing to HARO.
  • Expand your guest blogging opportunities.
  • Use more video.

What are niches in marketing?

A niche market is a segment of a larger market that can be defined by its own unique needs, preferences, or identity that makes it different from the market at large. For example, within the market for women’s shoes are many different segments or niches.

We Are a Website Design Agency

We are not only web design specialists. We are also capable of digital marketing and managing your social media pages.  We are much more.

To round up, we are easily accessible.

As a matter of fact, you can reach us by clicking here.

Also, our reputation has given us 4.8/5 stars on Google reviews. Read our reviews.

GBN is based out of Matteson, IL. But we service companies all across the United States at an affordable rate.

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