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December 14, 2020 By Small Businesses Marketing

Who needs local SEO?

Local SEO is powerful for small businesses. Statistics say four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, it is critical if you want your business to stay relevant.
General SEO focuses on improving your site’s visibility on a global scale, but local search engine optimization allows you to capture local search territory to connect with searchers in your area.

How do you know if you need local SEO?

Quite a number of business owners do not understand what local search engine optimization means. But don’t fret, too. Local SEO is merely a means to acquire customers as we have mentioned earlier. So, you want to know if you need -local search engine optimization for your business. The first question you should answer is, do you have a physical location for your business? If you do, you need it. If you don’t have a physical location or office for your business, you do not need local SEO. The reason is that it is aimed at reaching people nearby.

How important is local SEO?

Very important it is. It gives your business long-life customers. It doesn’t only direct customers or clients to you, it gives you credibility in your terrain.  General SEO will help your business rank for keywords on a national level, but local mainly targets specific audiences in your area to attract leads and increase conversions. So, this means you could get both national and local clients if you play your SEO game really well.

Why does it matter?

Local search engine optimization has become important when planning a digital marketing strategy. Being local allows search engines like Google to give users the most relevant search results for the area searchers stay, which is why it matters a great deal now. If you remember, while setting up your Google My Business profile, you included the directional map in your profile. That is the direction prospects will follow to get to your office.

What companies need it?

It was mentioned earlier that physical businesses are in need of local SEO. You should also note that some businesses are available both online and offline. For instance, our headquarter is based in Matteson, Illinois, but we are also very much available online. Restaurants, hotel, pet services, printing services, etc all require local search engine optimization. But then, you can create a physical location for your business to harness the benefits of local search engine optimization.

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