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December 15, 2020 By Small Businesses Marketing

How Does Local SEO Work?

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. People search for local businesses using various search engines: Google, Bing, Yelp, Apple Maps, etc. The question, how does local SEO work will be tackled in this post.

General SEO is a type of SEO aimed at reaching people across the globe. In contrast, local SEO is merely aimed at people in our locality. That is the reason it is called local SEO. According to statistics, four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.

How can I do Local SEO?

Here are certain steps to take to do local SEO.

Create a Google My Business Account

Simply, create a Google My Business account or claim one. According to Google, “Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile and see how customers are interacting with your business on Google.”

Get Regular Reviews from Happy Customers

From your GMB profile, get reviews from clients. Always ensure you satisfy your customers. If you don’t, you may get negative reviews that may affect your business. Also, Google has a way of ranking business based on customer’s feedback.

Optimize Your Website for Mobile

As a matter of fact, you need to optimize your website to be mobile-friendly. If not, it will struggle in SERPs. When a website is friendly, it does not only ranks high but provide easy navigation for visitors.

Hone in on Local Keywords

Endeavour to use local keywords mostly used to search for products and service you may render. Furthermore, your website and GMB profile must not suffer from a lack of keyword research. Hence, carry out your research on the most appropriate keyword for your local SERPs.

 

Take Advantage of Online Business Directories

Online business directories are an avenue to get citations for your business. A local SEO citation is any mention of the name, address, and phone number for a local business on the internet. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings.

GMB

It is essential that you already have a Google My Business listing set up, claimed and optimised. The reason is that Google considers proximity in displaying search results. As a result, when you optimise your GMB profile very well, your business will appear in SERP for local search. Now, that is local SEO citations. Learn more here.

We Are a Website Design Agency

We are not only web design specialists, but we are also capable of digital marketing. To round up, we are easily accessible.

As a matter of fact, you can reach us by clicking here.

Our reputation has given us 4.8/5 stars on Google reviews. Read our reviews.

GBN is based out of Matteson, IL. But we service companies all across the United States at an affordable rate.

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