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April 5, 2021 By Muktar Small Businesses Marketing

How Local SEO can Improve Web Marketing and Local Search?

What is Local SEO?

Local SEO is a branch of SEO that focuses on optimizing a website to be found in local search results. In the locality of Matteson, several persons would need particular products or services everyday. Intuitively, they would look to use their search engines to find a business located within their locality. What local SEO does is to bring your business to people who are looking for the services or product you offer.

Why is Local SEO Important?

Local SEO has its importance to every business out there. Does your business need visibility? You aren’t making enough sales? It could be that you are not paying attention to your local SEO. Let me take you on a journey of why local SEO is important.

Specifically, local SEO will make you a king in your locality. If you are a service-based company or product-based, local SEO will make you a king if you play your cards well. This is simply the importance of local SEO–visibility! In other words, local SEO will ensure you are visible to people in your locality.

Who needs local SEO?

You may be wondering who needs local SEO. Local SEO deals with location. Subsequently, only business with location needs local SEO. Plumbers, cleaning service, doctors, restaurants, law firms etc. In contrast, e-commerce businesses or other businesses hiding locations will not enjoy the benefits of local SEO.

What is web marketing?

Web marketing is the process of using the Internet to market your business. Web marketing includes the use of social media, search engines, blogging, videos, and email. Promoting a business takes effort.

How Local SEO can Improve Web Marketing?

In the case of web marketing, local SEO has to do with search engines. Sometimes referred to as local search marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.

Create a Google My Business Account

Google My Business allows your business to be visible on Google Map. All you need to is to create a profile for your business. You need to accurately fill in your information to appear on search results. When you do a local search like “doctors near me”, the results may include 3 business profiles in the locality. These business profiles used GMB to gain visibility for that kind of search enquiry.

To optimize your Business Profile on Google, ensure that you:

Create a Google My Business account and verify ownership of the business
Provide accurate and up-to-date information
Include your logo, hours of operation, acceptable payment methods, the product or service you sell, and plenty of images
Encourage your customers to review your business online
Respond sincerely to customer reviews no matter what. Google has found a way to rank businesses according to the number of reviews and sincerity therein.
Publish posts (announcing products, events, and special offers) to your Business Profile using Google My Business dashboard.

Get your clients to write you reviews

As stated earlier, Google takes reviews into consideration in ranking local businesses. As a matter of fact, having positive reviews will enhance your presence in your locality. Also, on a personal level, I wouldn’t patronize a business with no reviews or lots of negative reviews. You must note that you must reply to every review, positive or negative. BrightLocal’s 2017 Local Consumer Review Survey reveals that 85% of customers believe online reviews as much as personal recommendations.

Build your website for local search

In addition, you have to optimize your website for mobile to be a player in local SEO. If you don’t have a website, build one for your business here. Website serves as a point of reference for your business. Your business website must be well-optimized to be easily accessible on both desktop and mobile.

GBN Web Development will:

Ensure your website loads quickly (Google likes fast website)
Use bigger fonts that are easy to read
Ensure intuitive UI for great UX

Work on your local keywords to appear in local search

Since we are looking at local customers, you must target your keywords to local customer. You can search for keyword planners on Google to choose the best fit for you and your business. Notably, don’t underrate the power of keywords.