A local SEO citation is any mention of the name, address, and phone number for a local business on the internet. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings.
Basically, search engine optimization is no one-way drive. Several factors come together to ensure your website ranks high on Google. In ensuring you have a healthy presence on relevant keywords is very important. Hence, citations must be done very well. In our world today, Online local rankings and mobile accessibility, along with reliable local search engine marketing can make or break your business’s growth.
Notably, your prospective clients are always searching the web and using mobile devices to find products and services in their community to soothe their needs. So, you must be aware that appearing in local SERP is the strength of a local business.
Although, citations are no longer consider a major path of SEO, it is still instrumental. Thus, get your act together and focus! Local SEO citation might just be the answer to your visibility struggles.
Citations include the name, address and phone number of your business. Citations tell Google that your business exists, is legitimate. To ensure that Google marks your business information is accurate, you must have your information on multiple sources. The frequent mention of your business name on multiple sources treats your business as a priority to SERPs. Local citations do not always include a link to your site although they are more valuable if they do.
Take advantage of industry-specific Platforms
Third, your business should appear on citations that are meant for your profession. As a matter of fact, this will give your business more credibility as a qualified professional.
Examples:
Legal
- FindLaw
- Avvo
- Justia
- Lawyers.com
Medical
- Healthgrades.com
- Wellness.com
- Rate MDs
Restaurants
- Zomato
- Grubhub
- Opentable.com
- Urbanspoon.com
Apartments
- Apartmentguide.com
- Rentals.com
- Apartments.com
- Forrent.com
- Mynewplace.com
Make Guest Post on Blogs
Fourth, you should consider writing for authoritative blogs that will let you express yourself. Here, you can mention your business and also get backlinks as an addition. This is a smart means of getting citation for your business. It also creates a sense of authoritativeness for your business.
GMB
It is essential that you already have a
Google My Business listing set up, claimed and optimised. The reason is that Google considers proximity in displaying search results. As a result, when you optimise your GMB profile very well, your business will appear in SERP for local search. Now, that is local SEO citations.
Learn more here.
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